Reading is now part of my daily routine, reading helps me to improve myself but also find new ideas, methods, concepts and apply them to my everyday job. In 2019 I read 30 nonfiction books.

The winners list

Among all readings I want to define some “winners”:

  • Best author: Yuval Noah Harari. He is able to set a clear view of what happened around us. He explores the big questions of the 21st century and defines today’s greatest challenges;
  • Best Book: Factfulness — H. Rosling. In a post-truth era this book reveals the power of facts (and data), helps us to recognize disinformation, fake news and fight with a distort perception of our reality;
  • Best design book: Ruined By Design — Mike Monteiro. If you are a designer please read this book, you will learn the power you have and the impact that a digital project has on the world around us;
  • Best inspiration: David Orban. His book Something New: AIs And Us shows the implications of Ai on our society, he also launched a web series where he explains how technologies are shaping the world. Following him at “The Context” link
  • Best tech book: Prediction Machines. An excellent book on the economics of Artificial Intelligence.
  • Best actionable book: The Haier Model by C. Yangfeng. Amazing book about company transformation. Read the book and start immediately to apply these principles to your company.

The complete list

IoT, Artificial Intelligence, Technology, Big Data

  • Something New: AIs And Us. — D. Orban
  • Factfulness: Ten Reasons We’re Wrong About the World and Why Things Are Better Than You Think — Anna Rosling Rönnlund, Hans Rosling, and Ola Rosling
  • Il futuro della salute. Come la tecnologia digitale sta rivoluzionando la medicina (e la nostra vita) — R. Ascione
  • Prediction Machines: The Simple Economics of Artificial Intelligence. — Ajay Agrawal, Avi Goldfarb, and Joshua Gans
  • Silicio — F. Faggin
  • Smart Data — A. Chessa e A. Rimassa
  • The Amazon Way on IoT: 10 Principles for Every Leader from the World’s Leading Internet of Things Strategies — J. Rossman
  • The new digital age: reshaping the future of people, nations and business — Eric Schmidt e Jared Cohen
  • Il mondo ex machina. Cinque brevi lezioni di filosofia dell’automazione. — C. Accoto
  • Ai Expert: Architetti del futuro. — A. Giaume e S. Gatti
  • Data scientist. Tra competitività e innovazione. — A. Giaume


  • Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations. — Gene Kim, Jez Humble, and Nicole Forsgren
  • Collaborative Company — S. Besana
  • The Haier Model: Reinventing a Multinational Giant in the Network Era — C. Yangfeng
  • Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell — Eric Schmidt, Jonathan Rosenberg


  • Agencies and Brands in the Experience Economy — M. Pasqualini
  • Service designer: Il progettista alle prese con sistemi complessi — R. Tassi
  • Destroyed by design: How Designers Destroyed the World, and What We Can Do to Fix It — M. Monteiro

Society, History, Anthropology

  • 21 Lessons for the 21st Century — Y.N. Harari
  • Homo Deus — Y.N. Harari
  • The Work of Art in the Age of Mechanical Reproduction — W. Benjamin
  • Skin in the Game: Hidden Asymmetries in Daily Life — Nassim Taleb
  • The Algebra of Happiness: The pursuit of success, love and what it all means — S. Galloway
  • Cognitive Surplus: Creativity and Generosity in a Connected Age — C. Shirky
  • The Third Industrial Revolution: How Lateral Power is Transforming Energy, the Economy, and the World — J. Rifkin
  • Alone Together: Why We Expect More from Technology and Less from Each Other — S. Turkle


  • This is marketing — S. Godin
  • Zaha Hadid — P. Jodidio
  • Happy brain — W. Suzuki
  • To sell is human — Daniel pink

Please, share some ideas for the next reading list.

UX Designer.