How to create a balance between discovering and delivering

High Tech Robot moving CPU Chip
High Tech Robot moving CPU Chip

In the 20th century, the main goals of every manager were “efficiency and optimization”, companies hired consultants and business experts to analyze processes and reduce waste.

Management methodologies provided tools to improve the capability of business processes. A great example is provided by Dell, thanks to the Six Sigma methodology the company increased its performance and reduced its defects becoming the first computer vendor in the world. Dell started in the early 2000s and by 2004 the cost savings were $1.55 billion.

As explained by Peter Merholz and Kristin Skinner, authors of “Org Design for Design Orgs”, at the end…


How to succeed in a market full of uncertainty and ambiguity.

Group of People Sitting Indoors
Group of People Sitting Indoors
Photo by fauxels from Pexels

We are living in an era of fast-changing markets and impressive technological innovation. In a time of acceleration, where creativity and investments are no more scarce resources, We have seen many “disruptors” guided by the rule: “move fast and break things”.

The journey between ideation and realization is often full of compromises, this is the reason why companies need people able to manage the entire end-to-end process filling the gap between strategy and market, people able to orchestrate operations, and favorite cooperation between design and development. …


How to create a path of continuous learning.

Faceless man in tee shirt paging interesting book
Faceless man in tee shirt paging interesting book
Photo by Karolina Grabowska from Pexels

In fast-changing times companies have to fight uncertainty and adapt their products and services to satisfy evolving customers’ needs. Companies are working hard to innovate their offers but changing the outcomes is not enough. To remain competitive, companies also need to reevaluate themselves by adapting their workforce with new skills and new knowledge.

The rise of automation and artificial intelligence has increased the speed of change, companies started to integrate new tools and new operations. While technology pushes the boundaries of what is possible, companies need to re-skilling people as fast as possible.

The COVID crisis forced to redefine daily…


Redefine the Customer Experience after COVID-19.

Man Wearing Face Mask In A Dark Room
Man Wearing Face Mask In A Dark Room
Photo by Engin Akyurt from Pexels

The coronavirus pandemic has led to many extraordinary world-changing events including forcing companies to reinvent their operations, structures, and services as fast as possible. Transformations activities once planned over time were made true in just a few days.

After the transition phase we are now living, the big challenge will be finding a new way to operate in a completely different context. Adopting smart working on large scale was only the first step of a big shift, the next goal will be creating a “new normal” and finding a way to live better experiences beyond the crisis.

Many companies already…


How Artificial Intelligence is changing the way we build things.

What is computational design?

Computational design is the merge of design techniques and computational technologies.

Applying computational techniques to the design workflow radically changes how people construct interfaces, services, objects or buildings. Instead of specifying fixed shapes, designers must define the entire process by which an object is created. This generative process is powered by algorithms whilst the output is not performed by humans using a drawing tool but is auto-generated by a set of instructions, variables and parameters.

Computational design is set to dramatically change business, culture, and community throughout the next few years.

John Maeda, author of “How to Speak Machine”, defines…


How User Experience will help companies to overcome challenges in a fast-changing era.

In the midst of a huge digital transformation, businesses, processes, customers and relationships are all changing so fast that is almost impossible to form an accurate long-term vision. The next decade will present new challenges along with new opportunities, meaning companies have to put much thought into succeeding in the 2020s.

The last decade has seen many actions focused on optimisation and cost reduction, whereas the coming era will be about making customer lives more satisfying and leveraging user experience.

According to BCG, companies will have to implement the science of organisational change, not for a limited amount of time…


Reading is now part of my daily routine, reading helps me to improve myself but also find new ideas, methods, concepts and apply them to my everyday job. In 2019 I read 30 nonfiction books.

The winners list

Among all readings I want to define some “winners”:

  • Best author: Yuval Noah Harari. He is able to set a clear view of what happened around us. He explores the big questions of the 21st century and defines today’s greatest challenges;
  • Best Book: Factfulness — H. Rosling. In a post-truth era this book reveals the power of facts (and data), helps us to recognize disinformation…

A collaboration between humans and machines

Artificial Intelligence is pushing the boundaries of what machines can achieve. Tasks that were once performed by humans are now entrusted to computers. Big technology improvements are closing the gap between people and machines, with computers today being able to analyse images, understand languages, process semantic information and much more.

We have seen the rise of machine capabilities from the early applications in chess games by IBM to the recent AlphaGo project by DeepMind. Machines haven’t merely improved the computing power but also developed human skills such as reasoning and problem-solving.


Creating products and services for a new type of user.

Photo by Lenin Estrada on Unsplash

We are in the middle of the fourth industrial revolution; we are living with the rise of artificial intelligence and humans are sharing their working activities with machines. Nevertheless, companies today are still in the early stage of automation, and instead of rethinking their entire business operation they are essentially looking to reduce costs and save time.

Rethinking a business process means redefining operations and roles inside a company. Human-Center-Design helped companies to create products and services tailored for human needs. …


How Internet of Things drives digital transformation

Companies are in the middle of a deep transformation. The rise of new technologies such as blockchains, machine learning, and Internet of Things unleashes exciting opportunities for business growth. Connected products are transforming the way people interact with objects and how they perceive brands, allowing companies to go beyond static products to meet the demands of today’s changing consumer.

How to move from products to services

IoT allows integration of products and services; smart connected objects with embedded sensors help companies get data, extract insights, monitor user behaviors and improve quality. Companies need to understand how to connect objects and, most importantly of all, how to integrate…

Luca Lamera

UX Designer.

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